Shocking TV advert shows big screen beauty Keira Knightley beaten by boyfriend.
Keira Knightley
British actress Keira Knightley is seen suffering a severe beating in a new advert campaign to highlight domestic violence.
The two-minute long advert for the charity Women’s Aid, sees the Pirates of the Caribbean star being brutally attacked by her boyfriend after she returns home from a film set.
Women’s Aid hopes the adverts, starting tonight, will demonstrate that women from all walks of life can suffer abuse.
The ad, which is directed by Joe Wright, who worked with Keira on Atonement, is based in an empty film set. As the camera pans out to show Knightley cowering from the beating on the floor, a strap line reads: “Isn’t it time someone called cut?”
Keira, 25, said: “Domestic violence kills two women every week but we rarely hear about it.”
The advert, made by Grey London, will be shown in cinemas before 15-rated movies from 2 April, and will also be shown on television after the watershed.
To see the video and for more information go to: www.womensaid.org.uk/
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