If you were to look in your handbag/ purse/ wallet now, how many loyalty cards do you think there are likely to be?
A Tesco club card, a Nectar card, a stamp card from your local hairdressers and a MyWaitrose card for the free coffee! It goes without saying; the loyalty card has revolutionised the British high street.
Which could explain the results of a new survey which found the average British adult is incredibly loyal to where they shop, the brands they use, and the products they buy. Folk tend to stick to the same type of tea or coffee, watch the same TV programmes and eat from the same takeaway all the time.
The study shows more than six in 10 people believe they are particularly loyal people, and as such, over a third will only buy their health and beauty products from one shop, never deviating to anywhere else.
When it comes to health and beauty, most Brits wear the same deodorant day in and day out, buy the same skin care products, slap on their preferred brand of make-up and go to the same hairdresser. Some four in ten buy exactly the same brands of make up every time they stock up!
Food loyalty means people will stick to the same brand of ketchup, and spread the same margarine on their favourite bread each day. Some 70 per cent of people rarely deviate from their favourite brands of food and drink, while half of those polled always go to the same supermarket.
Matt Walburn, Superdrug Customer & Marketing Director, which conducted the study of 2,000 adults to celebrate the fifth birthday of the Superdrug Health and BeautyCard said: “During the five years we’ve operated our loyalty scheme things have definitely changed on the British high street and in the average home.
“Seven out of ten of those questioned said they were more price conscious and aware of deals than they were five years ago.
“We’ve now got over eleven million members signed up for special member benefits such as free online delivery, and yes that even includes the hundreds of pet wellbeing products we now sell online.
“To show we are as loyal to our customers as they are to us and to celebrate our birthday we’ve got 5,000 special offers just for our card members in store for the next few weeks.”
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