In the next few years, we will see many different actions that the top fashion brands will take to combat fake brand names. It is important to understand why they will be taking these actions. Fake designer labels, accessories, and even clothing are stealing market share from established, well-known brands. The best way to stop this from happening is to make sure that your company or fashion brand has its own counterfeit busting team. There are several steps that the top fashion brands will be taking against counterfeiters.
Firstly, there will be a focus on prevention. Counterfeiters will be found, identified, and stopped before they can start selling any more knockoffs. This will involve stopping them before they can start producing, distributing, or packaging merchandise that has been designed and produced by a counterfeiter.
In an effort to fight this major issue a lot of high-quality fashion brands are actually creating their own version of ‘counterfeit’ fashion items
Prevention is better than cure when it comes to these types of issues. This is a long term strategy that the brand name will have to commit to, and implement overtime. Stopping the production and distribution of merchandise that is labelled as a counterfeit is only half the battle. They will also need to educate merchants and consumers about counterfeit products.
Once the production of counterfeiters’ merchandise has been stopped, it is up to the brand name to carefully inspect all of their product samples. Bad quality merchandise should never be sold. There should also be strict guidelines for the packaging and labelling of counterfeit products. If caught in the act, counterfeiters face serious penalties, fines, and jail time.
How can you make sure that you do not become a victim of fraud? The best way is to purchase your clothing, jewellery, toys, electronics, and other merchandise from reputable distributors and manufacturers. Never buy items from “legitimate” resellers. Instead, purchase directly from the manufacturer or distributor. It may seem like an inconvenience at first, but in the long run, it will save you a lot of money and will ensure that you do not become a victim of counterfeiters.
New technology into labelling processes,making them harder to be copied or duplicated
What are top fashion brands doing to fight counterfeiting in 2020? One of the things they will most likely be doing is developing stronger anti-counterfeit components to seal the packaging and label of their merchandise.
They may also want to develop stronger sealants for their credit cards and debit cards. Companies may require that all jewellery is pre-owned and be destroyed or returned to the manufacturer if they cannot determine the authenticity of the piece. It is also possible that manufacturers will begin to offer gift wrap for their merchandise to help combat the counterfeit industry.
Brand Protection – a scannable QR code linked to a brand’s website
One of the other efforts that top fashion brands will be making is trying to get more creative with their design. Since some fakes are able to look very similar to the real thing, manufacturers are often challenged with how to design a product so that it will not look cheap and try too hard to be original. Since many customers are demanding unique, quality merchandise, designers are often challenged to come up with new ways to give their customers the products that they want.
One thing that top fashion brands have been doing to fight fake items in the market is that they have developed signature collections. This is when one manufacturer will bring out their own line of fashion products while others continue to produce the items for others. Also by checking the item in legitgrails.com, this will ensure that the customer that the purchased item is authentic.
Another thing that the top fashion brands are doing to fight counterfeiting in the future will be to increase innovation in the production process. For example, they will want to look at ways of making fabrics that can withstand washing and drying without losing their beauty or strength. Also, brands are trying to figure out how to mass-produce their line of clothes.
Buying back old stock from customers
They may want to create larger more frequent batches of clothes so that they can meet the demands of customers faster. This will help them improve their production efficiency and thereby increase the profit margin on their products.
So, if you are wondering what are top fashion brands doing to fight fake merchandise, there is plenty of information out there that can help you understand. Some of these items may not make sense to you, but it will only take a bit of research online to find out that these companies are actually doing something about it. Good luck and may the force be with you!
As time goes on, we should expect more signature collection movements, and this is just one way that top fashion brands are working to keep their name at the forefront of fashion. If you would like to learn more about what are top fashion brands doing to fight counterfeiting in the future, you can find a number of experts online who are willing to help you understand the latest trends.