Introducing Noor 1: Your First Defence in Fighting the Signs of Aging


Noor 1 Antiwrinkle Serum is a revolutionary product that combines advanced science with natural ingredients to provide next generation hydration, minimising wrinkles and fine lines for plumper, firmer, smoother and more luminous skin.

Wrinkles are a natural part of the aging process, but for some they arrive sooner than others. As a person ages, a lot happens to their skin. First, the supply of collagen, the protein responsible for maintaining skin structure, starts to decline. Collagen plays an integral role in water retention, helping the skin to stay smooth, firm and strong.

As collagen decreases, the bond between the epidermis and dermis weakens, resulting in fine lines and wrinkles. As a person ages their skin also produces less natural oils, causing skin to dry out and encouraging and exacerbating the appearance of wrinkles.

Over the course of a lifetime, repeated facial expressions – such as smiling, squinting and frowning – also leave their mark, working facial muscles beneath the skin’s surface and encouraging the formation of grooves. As the skin ages, it becomes unable to return to its original state when these muscles are exerted. As a result, laughter lines, crow’s feet and forehead creases become a virtual inevitability.

Smoking is particularly bad for the skin, with repeated pursing of the lips and squinting etching fine lines on the face over time. Nicotine also causes narrowing of blood vessels, inhibiting the skin’s oxygen supply, as well as hampering production of collagen. In addition, heat and toxic fumes from cigarette smoke can also damage the skin surface.

Exposure to UV light is another major factor in the formation of wrinkles, with 80% of the visible signs of aging on the face attributed to sun exposure. Ultraviolet rays break down protective tissue, i.e. elastic fibres and collagen, causing skin to wrinkle and sag. Wrinkling is, to a large extent, an unavoidable part of the aging process, although certain ethnicities tend to experience its onset earlier than others, with fairer skin typically aging faster than darkly pigmented skin.

Noor 1 Antiwrinkle Serum is a game-changer in terms of reducing the appearance of wrinkles, fine lines and signs of aging. This light, highly-concentrated liquid is packed with active ingredients. When applied to the skin, Noor 1’s microscopic, fast-absorbing molecules penetrate deep into the skin, getting to work in parts where other creams and lotions cannot reach, delivering collagen boosters and rich antioxidants rarely found in non-prescription products.

Studies have shown that nutritional supplements can counter skin aging. Antioxidants such as vitamins, flavonoids and polyphenols reduce the concentration of free radicals in skin tissues, with the ultimate effect of reducing collagen degradation. Rich in vitamin C, known for encouraging production of collagen, as well as vitamin E, revered for its anti-inflammatory effects, Noor 1 simultaneously nourishes and hydrates, leaving skin soft, supple, smooth and younger looking.

Suitable for all skin types, Noor 1 Antiwrinkle Serum can be layered under moisturiser, sunscreen and cosmetics. In customer trials:

  • 94% agreed that their skin looked younger
  • 96% said that their skin felt deeply hydrated
  • 93% reported that pores appeared tighter and more refined
  • 95% agreed that their skin looked and felt firmer

This groundbreaking new skincare sensation is supercharged with powerful antioxidants to tackle the signs of aging. Brought to you from a world-leading skincare and cosmetics company working in partnership with eminent scientists and dermatologists, Noor 1 Antiwrinkle Serum contains a magic matrix of ingredients, culminating in an elixir that takes skincare to the next level – helping users to achieve hydrated, youthful and radiant skin.

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