Sonny Bill Williams is a name that garners respect in the world of rugby, but across various sports, industries, and popular culture. The New Zealand-born athlete has amassed a significant fortune through a multi-dimension career that spans rugby league, rugby union, and boxing.
Overall, Williams has become a famous icon and celebrity in New Zealand, while he’s currently considered to be the second richest current or former rugby star on the planet (even ahead of England legend Jonny Wilkinson).
As of 2024, Sonny Bill Williams’ net worth is estimated to be around $25 million (approximately £20 million), thanks to his talents both on and off the field. But how exactly has he accumulated his wealth and built his fame? Let’s get into it!
Rugby Career
Williams’ initial success came through rugby league, where he played for the Canterbury Bulldogs in the NRL. His natural talent and physical prowess made him a standout player, earning lucrative contracts early in his career.
His move to rugby union in 2010, however, propelled his wealth to new heights. Playing for some of the world’s top rugby clubs, including Toulon, and representing New Zealand in multiple Rugby World Cup tournaments where he had a powerful impact on rugby union results, Williams cemented his status as one of rugby’s top earners.
His versatility—playing both rugby league and union at the highest levels—has been a major asset, allowing him to negotiate impressive contracts. Williams’ time with the All Blacks during their golden era, added another level of prestige and financial value to his career.
Boxing
In addition to rugby, Williams pursued a career in professional boxing. While not as prolific as his rugby career, his boxing exploits have contributed to his overall wealth.
With multiple professional fights under his belt, he has won 9/10 of his bouts, including a New Zealand heavyweight title. His involvement in boxing helped diversify his income streams and demonstrated his athletic versatility.
Endorsements and Media Work
Like many high-profile athletes, Williams has benefitted from endorsements, which have significantly boosted his net worth. He has partnered with brands such as Adidas and Powerade, capitalising on his global appeal.
Williams’ image as a reformed Muslim and family man has also attracted media attention for his principled views, leading to guest appearances, commentary work, and media roles.
Philanthropy and Personal Life
Despite his wealth, Williams is known for his humility and charitable endeavours. He has been involved in numerous community and humanitarian projects, including support for refugee initiatives and promoting health and fitness in disadvantaged communities.
His philanthropic efforts underline his desire to give back, even as his financial success continues to grow.
In summary, Sonny Bill Williams’ net worth reflects not only his success in both codes of rugby and boxing, but also his business acumen, media presence, personality, and philanthropic efforts.
He represents a true trailblazer in the sport of rugby, while his intelligence and entrepreneurial skills have ensured that he has managed to transcend both codes and have a much broader impact on the world!
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