Britain’s least-loved Valentine’s gifts


A giant cuddly bear, an album of love songs and their name tattooed on their partner’s body are among the Valentine’s gifts Brits would least like to receive this year.

According to a poll of 2,000 adults, many dread what ‘surprises’ they might receive on February 14.

Four in 10 loved-up Brits said an oversized cuddly bear would be a nightmare while another 28 per cent wouldn’t want a giant heart-shaped balloon.

And despite it being a very permanent show of love, 46 per cent would be mortified if their other half got a tattoo of their name as a Valentine’s gift.

The study, by online food delivery marketplace Just Eat, found other presents Brits would least like to receive include an expensive bouquet of red roses, a giant cookie with ‘I love you’ written on it or a box of heart-shaped chocolates.

According to their data, pizza is the number one dish enjoyed on February 14, with five pizzas ordered every second between 7pm and 8pm last year as Brits turned to the Italian staple for a romantic Valentine’s night in.

To help recipients of cheesy gifts who have been suffering in silence, Just Eat has launched a ‘Cheesy for Cheesy’ exchange, giving Brits the chance to swap well-meaning but unwanted tokens of affection for pizza.

Graham Corfield, UK MD of Just Eat, said: “Judging by the amount of pizza ordered, it seems the only type of cheese Brits want on Valentine’s Day is a slice of Quattro Formaggio.

“Hopefully, our anonymous, guilt-free ‘Cheesy for Cheesy’ gift exchange service will spare Brits that awkward moment where they have to put on a brave face and false smile.

“Instead, they can tuck into a pizza of their choice and enjoy the Valentine’s night in they really want.“

The poll also found more than one in five would cringe if an oversized bouquet of flowers arrived at their place of work, leaving them red-faced in front of their colleagues.

But while most people are too polite to say anything to their other half, preferring not to hurt their partner’s feelings, one in 20 people would consider a duff gift to be a valid reason for ending the relationship.

To take advantage of the Just Eat Cheesy for Cheesy exchange  email: with a pic of your unwanted gift on February 14 and Just Eat will arrange for it to be collected and swapped.

Top 10 cheesy gifts Brits would least like to receive:

Fluffy pink handcuffs (50 per cent)

Tattoo of their name (46 per cent)

Giant cuddly bear (41 per cent)

Oversized card with love quote (29 per cent)

Giant heart-shaped balloon (28 per cent)

Album of love songs (28 per cent)

Heart-shaped locket (25 per cent)

Expensive bouquet of red roses (21 per cent)

Giant cookie with ‘I Love You’ written on it (20 per cent)

A box of heart-shaped chocolates (15 per cent)

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