Accessories brand Olivia Burton has unveiled a new collection inspired by the traditional afternoon tea, with three new watch designs and accompanying jewellery styles.
The Tea Party collection draws inspiration from traditional tea set prints and dainty sweet delights, as well as a Wonderland-esque tea party.
Available in three soft colourways, the new watch designs feature pastel and ornate florals and dreamy pops of blue on the dials, with complementing strap styles.
The whimsical collection’s biscuit-inspired jewellery pieces are finished with a sweet, heart-centred motif and delicate detailing.
Jane Hebden, Head of Creative at Olivia Burton, said: “Tea Party feels quintessentially ‘Olivia Burton’ with the floral details, pastel palettes and vintage styles.
“But beyond this, the thought behind this collection was one of comfort and well-being.
“Tea is calming, it’s something we have turned to throughout the years when life gets overwhelming and building a collection around this concept feels very relevant right now.”
East London-based Olivia Burton, which was established in 2012 by best friends Jemma Fennings and Lesa Bennett, has marked the launch of the new collection by teaming up with cake aficionados Peggy Porschen.
The Peggy Porschen x Olivia Burton Tea Party Afternoon Tea set brings the entire collection to life and will be available to buy all summer.
Set within the fairy-tale pink interior of the Peggy Porschen Parlours in London, the afternoon tea features pastel palettes, delicate floral features and sweet details all inspired by the Tea Party collection.
Peggy Porschen, Founder and Creative Director of Peggy Porschen Cakes, said: “The whimsical personality of our fairy-tale Parlours provides a picture-perfect canvas to bring to life Olivia Burton’s playful Tea Party collection.
“As so many of us seek to devote lost time to long overdue catch-ups this summer, our Peggy Porschen x Olivia Burton Afternoon Tea gives a much-needed dose of escapism. Our special-edition offering is a sweet treat tour de force, based on an enchanting procession of exquisite cakes, pots of tea and fabulous florals.”
Find the Olivia Burton Tea Party Collection online at www.oliviaburton.com or in-store at Olivia Burton Boutique, 6 The Market Building, Covent Garden, London WC2E 8RA
The Peggy Porschen x Olivia Burton Cupcake Kit will also be available to order from early June. Exclusively designed around the heart-centred jewellery styles, this kit has everything needed to recreate the special-edition Strawberry Jammie Dodger Cupcake under Peggy’s expert guidance.
The Peggy Porschen x Olivia Burton Tea Party menu is available at Peggy Porschen’s Chelsea and Belgravia Parlours from 18th May to 31st August, from £38 per person. To view the menu and book, visit www.peggyporschen.com.
Notes to Editors
About Olivia Burton
Olivia Burton is the British accessories brand founded in 2012 by best friends and ex-fashion buyers, Jemma and Lesa. At the heart of the brand is a celebration of originality and a dedication to creating styles as individual as you.
With an impressive line of innovative watch and jewellery collections, Olivia Burton blends contemporary and vintage styles to create truly timeless and covetable accessories.
Designs are dreamed up at the brand’s pretty East London studio, where its small Design team work together to draw inspiration from vintage styles, fashion trends and all things nature. With unparalleled attention to detail, creativity and a hands-on approach Olivia Burton creates feminine and unique accessories you simply won’t find anywhere else.
About Peggy Porschen Cakes
At Peggy Porschen we are passionate about storytelling through the canvas of cake. In harmony with the rolling seasons, our pastry and styling experts weave captivating narratives. Always evolving – and under the creative direction of Peggy Porschen herself – each season’s storyline flows seamlessly throughout our cakes & confectionery, Parlour exterior and interior installations and online shop.
Built upon a foundation of Peggy’s Le Cordon Bleu Patisserie training, the kitchen remains the beating heart of Peggy Porschen. Here, a highly skilled team of pastry chefs can be found developing, trialing and ingredient sourcing and of course baking and decoration, to ensure our offering is always of the highest standard in taste, quality and sustainability.
We are a destination for escapism, dreaminess and an unwritten permission for visitors to creatively connect with their inner-child. Built on Peggy’s love of a pink and pastel colour palette, modern romance, craftsmanship and exquisite tastes, the Parlour provides a fairy-tale setting, which changes through the year to please both sweet-toothed Londoners and tourists from all around the globe.
Published on PRFIRE