FaceGym’s non-invasive approach to a facelift


FaceGym, the skincare brand where beauty and fitness intersect, launched a skincare line to complement its studio offering. Created by beauty expert Inge Theron, the brand started with a range of energetic facial workouts that fuse ancient massage techniques with a refreshed and modern take to lift the 40+ forgotten muscles of the face.

FaceGym’s latest release combines high-performance skincare products with tech-enabled packaging and a signature application method for a non-invasive way of lifting the face’s muscles and age confidently.

The range is presented as a “Skincare Movement” to tone, tighten and lift the face at home. Each product is formulated with bio-available trigger actives that address skin concerns at a structural level, stimulating the skin’s metabolism and promoting healthy changes from within. Divided into three steps, the PREP TRAIN and RECOVER routine includes a cleanser to tighten pores, lift impurities and replenish the complexion, a super-hydrating serum, a firming and brightening serum and a rejuvenating moisturiser, proven to reduce wrinkles and fine lines in just fourteen days. The hard-working formulas are blended into indulgent textures that promise to improve the skin and deliver visible results.

The four products also come with a first-to-market QR code attached that the customer can scan with a smartphone to unlock the matching application method. Inspired by FaceGym’s workout routines, each move complements the product’s formula to promote a more youthful and healthy face and help achieve sculpted muscles and a stronger complexion.

Affirming its relevance in both the beauty and the tech industries, FaceGym also launched a rejuvenating wearable EMS mask that sold out in just seven days, confirming the public’s renewed interest in at-home beauty devices and non-invasive ways to achieve a youthful face.

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