Josie Gibson’s This Morning outfits have been turning heads all summer, with the presenter pulling together a run of high-street-friendly looks that viewers have been rushing to track down. From bold orange maxis to powder-blue lace, here is everything she has worn across her recent presenting stints, and where you can buy each piece.
From Big Brother Winner to This Morning Style Icon
Gibson has come a long way since her television debut. According to Wikipedia, she won the 11th series of Big Brother in 2010, and went on to join This Morning as a competition announcer in 2019. She became a relief co-presenter from 2021, stepping in regularly to cover for the show’s main hosts. Over time, her fashion choices have become as much a talking point as the presenting itself.
One reason viewers find it so easy to replicate her looks: Gibson consistently reaches for high-street brands alongside designer pieces, meaning the outfits are often more accessible than they appear on screen.
Josie Gibson This Morning Outfits: The Summer 2025 Highlights
Gibson kicked off one of her recent presenting weeks on the Monday alongside Paddy McGuinness, with the pair hosting together from Monday to Friday that week, according to Rayo. She opened that run in a butter-yellow cotton mix cinched midi dress from Odd Muse, a brand the report notes is known for its striking tailoring. The dress was selling fast, with limited stock remaining in some sizes on the Odd Muse website.
Tuesday brought a switch to colour, with Gibson wearing a bold orange maxi dress from Holland Cooper. The Harper maxi features lightly padded shoulders and gold button detailing, and had been reduced from £115 to £65 at the time of broadcast, though sizes were limited. On Wednesday she went more relaxed, pairing a camel silk short-sleeve T-shirt from Reiss (reduced to £68) with dark denim jeans. Thursday’s look was a green midi dress with an off-the-shoulder design from Reiss, stocked in UK sizes 4 to 10, with the same dress also available through Next.
Later in the summer, Gibson brightened up a Wednesday with a striking yellow linen waistcoat from Holland Cooper, priced at £299, teamed with wide-leg jeans and her regularly worn white kitten-heel shoes. The following Thursday she wore a bold red knitted dress from Karen Millen, complete with short cap sleeves and a high mock-neck. The dress was reduced from £159 to £63 and available in sizes S to XL, a solid autumn-to-winter buy that works with heels now and knee-high boots when the temperature drops.
For one Tuesday episode, she wore a jersey polka-dot maxi dress from Club London, priced at £95, with draped detailing at the waist. The dress was available in sizes 6 to 16 on the Club London website.
Earlier in the summer, Gibson wore a lemon lace dress from Holland Cooper (£299) while stepping in for Alison Hammond, and the last time she had appeared before that she had been seen in the powder-blue lace version of the same style. On a Friday in May she returned to the This Morning sofa in that powder-blue lace dress, again covering for Hammond.
Across all of these appearances, Gibson has also favoured a blue faux suede co-ord from Odd Muse, pairing a pencil skirt with a fitted high-neck sleeveless top and classic white kitten-heel slingback shoes. The skirt was listed on the Odd Muse website at the time, with the top available for pre-order.
For viewers who want the look without the full price tag, high-street alternatives have been plentiful: River Island, Phase Eight, Nobody’s Child and Little Mistress have all offered comparable styles at considerably lower price points throughout the summer.
This Morning airs on weekdays from 10am on ITV1 and ITVX.
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