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What are top fashion brands doing to fight counterfeiting?

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In the next few years, we will see many different actions that the top fashion brands will take to combat fake brand names. It is important to understand why they will be taking these actions. Fake designer labels, accessories, and even clothing are stealing market share from established, well-known brands. The best way to stop […]

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Virtual mystery boxes trend is driving success of start-up Hybe

Could this be inside your mystery box?

AN online phenomenon which simply sees people open mystery boxes of luxury goods is behind the growing success of a groundbreaking new way to buy top brands with major discounts. Hybe allows shoppers the chance to snap up goods from fashion heavyweights such as Gucci, Yeezy and Louis Vuitton for as much as 95 per […]

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Levi 501 hailed Britain’s most iconic fashion item

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Brits have named Levi 501 jeans the most iconic fashion item of all time. The denim favourite, which has been produced since 1873, is loved by Hollywood and your man on the street. Second place went to the 60s-defining Mary Quant-style miniskirt, while Levi’s denim jackets, UGG boots and Fred Perry polo shirts completed the […]

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5 Simple sustainable fashion tips

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Anne Lappe once said, ‘ Every time you spend money, you’re casting a vote for the kind of world you want.’ As a fashion lover, you have a responsibility to make sustainable wise choices whether you’re buying dresses, bags or shoes. So how exactly can you make these wise choices? What can you do to […]

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