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The British Fashion Awards 2008 shortlist has been announced this week, and it’s just six weeks until the event and we will find out who will be awarded a British Fashion Award this year. The British Fashion Awards is always a glamorous and popular occasion where a large variety of celebrities attend sporting the latest fashions and accessories; some have even called the Fashion Awards Britain’s equivalent to the Oscar’s. The event is going to be held on November 25^th and it will be a huge occasion in the diaries of the nominees that have been announced this week.

Model of the Year contest is one of the most sort after awards presented and the same model is a nominee who won the award last year – Agness Deyn, she is competing against Lily Donaldson and Jourdan Dunn who are both successful models who have made themselves well know in 2008. This award is so popular in this event due to the event being fashion based, and using models does a large part of fashion promotion. Jimmy Choo, Agent Provocateur and Paul Smith are all nominated for Designer Brand of the Year and Tim Walker, Pat McGrath and Terry Jones and nominated for the Fashion Creator Award.                                    

Red Carpet Designer of the Year Award is another huge award and has a number of successful designers as nominees, at the awards last year it was won by Marchesa, and this year nominees are Matthew Williamson, Giles Deacon and Stella McCartney. The Accessories Designer of the Year was won by Tomm Binns last year, accessories have been a huge part of fashion in 2008, where a trend was to wear plain clothing and then use big, bold and bright accessories to become the focus of the outfit – the nominees for this award are Rupert Sanderson, Jonathan Kelsey and Lara Bohinc.                                                                                                

The night has been promoted as a black tie event and it has promised to be a sparkling night in the fashion calendar, providing a great show of the fashion’s and trends in 2008 and what is to come for 2009 – which is apparently going to be influenced by street culture which will include rhythm, vibrancy and lots of colour, the clothes for 2009 will be packed with energy and graphics will be a strong image on the clothing, using logos and pictograms with strong typography for decoration, hopefully the Fashion Award’s will reveal some of these pieces and celebrities will be wearing them!